Personal Branding
Corporation had used branding strategy for years to create a lasting impression on its target audience. It is a competitive landscape in business world, merely having a great product or providing a great service is NOT enough. Right now, this principle also applies to individuals.
We are all being commoditized in today’s society. Having a specific set of skill sets, number of years of experience in a certain field is not merely enough in today’s competitive job market. There are hundreds if not thousands of people just like you, with your skills, experience, credentials etc. What you need is to distinguish yourselves from the rest.
At Lau Career, we can help you promote your own brand. We can help you market yourself. You are essentially the CEO of your own brand. Remember, you need to be Your Own Brand!
